1 | Web Business Creation Reflection | MKT 250

This week, I gained valuable insights into the critical aspect of assessing competition and demand for products before embarking on business planning. Through a simulated business exercise, the choice between selling snowboards or establishing an online chess information website prompted me to conduct thorough research.

Employing Google Ads, I strategically entered specific keywords related to both products to gauge online demand and assess the competitive landscape. The comprehensive data provided by Google Ads, including competition levels, monthly impressions, average monthly searches, and more, played a pivotal role in my decision-making process.

In the case of the "W02 Prepare: Demand & Competition" assignment, where I scrutinized the viability of the chess and snowboard markets, I found that despite lower demand in certain chess-related keywords, the online chess information website presented a promising opportunity due to its lower competition levels. This experience underscored the significance of informed decision-making in selecting a business direction.

I'm eagerly anticipating the upcoming developments as I delve into Google Ads tools for my business. I'm researching innovative ideas and keywords aligned with my interests, aiming for optimal demand and competition rates. I am excited about what lies ahead!